Email is a great way to engage your audience. You can use it to learn more about your customers and find out what they expect from you. You can also utilize it to get more clicks and sales. Whatever your purpose, you have to do emails right.
Email marketing is more than just getting your audience to open your email.That is a huge part of it though. First having signups (using a great funnel) and then getting 10k inboxed and clicked on are both huge accomplishments. The focus on this article is to get the customer to click.
It’s about getting them to click your content and take advantage of your offers. How do you make sure that you’re getting engagement and conversions from your emails?
So what does make a successful email marketing strategy?
Will Robbins from marketing gurus Click Funnels, say that to start, you need to decide on the purpose of your email.
Each email should fall under one of these five stages:
- indoctrinate, where you tell them about you
- engage, where you convince them to buy
- ascend, where you get them to buy more
- segment, where you find out what they will buy next
- reengage, where you make them come back.
When your email is done right, you can be sure that your customers will move from one stage to the next.
You have to make each stage’s purpose apparent in every email.
At stage 1, show them what makes you stand out and what they can expect from you. Show them what to do next.
At stage 2, make an offer. Give them something valuable.
At stage 3, entice them with more offers that they won’t be able to resist. Help them make the decision to buy…
At stage 4, show them what they missed from the previous two stages. Get them to buy if they haven’t.
Finally, at stage 5, bring them back to the engagement stage. Make a time-limited offer they will be tempted to take advantage of.
Write Emails That Lead to Conversions
After understanding the five stages of email campaigns, you have to craft messages that are in line with the purpose of each stage. Emails have three main elements: the subject line, the body copy, and the landing page. Each of them has a unique role in getting traffic and conversions for your business.
Will says Check out this awesome guide on email etiquette from domain host namecheap for more useful tips.
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